Here is one of many strategies we help our clients tackle the “so.. what do you do” at a social event situation.
1. Create agreement.
– Open with a line that everyone can understand & resonate with
– This creates alignment & understanding
eg: “Companies often have a hard time explaining what they do to other people”
2. Explain your pitch.
– Wait til they understand
– Then explain what you do and how you stand out.
eg: “We help service-based consultants bring clarity to their services, by carefully distilling the key elements to help tell their story. Using the power of relationship base marketing (like Linkedin) & create engaging content (like Infographics & Videos) together would help educate and build interest for prospects to find out more”
3. Keeping it flexible
– This part of the pitch typically is where others wants to know more about what your do or not
– As known as Q&A section.
What is your elevator pitch?
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