How to think in pictures: The Unspoken Pitch
Pick a topic that is relevant to your business.
Keep the infographic design as professional as possible.
Ensure you use high-quality images from credible sources of information about your chosen topic or industry.
The design of what you leave out is just as important as what you show on the page. This includes understanding how to present data effectively so people can understand it quickly and easily, even if they have no background knowledge of the subject matter at all.
It’s important not to overwhelm with too much text or data, but be selective in how it best complements the graphics and video content being shown.
If there are sections without graphics, think about how best to keep these sections engaging through storytelling and informative commentary.
Lastly, remember that infographics are not just for visualizing data and information.
They can also be used to tell a story or convey emotions, therefore it’s important you pay attention to color schemes, typography, line thickness and other design elements.
? Follow The Unspoken Pitch on the journey into selling with visual storytelling
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