INFOGRAPHIC: Every Non-Designer Needs to Know – 12 Visual Hierarchy Principles

Whether it is a simple presentation or proposal designs. Here are 12 Visual principles you should be aware of…

1. Size and Scale

– Could be used for showing your product/service compared to others

2. Color and contrast

– At the Unspoken Pitch we use this a lot in showcasing reports

3. Typographic Hierarchy

– Key here is to highlight the important points first

4. Spacing

5. Proximity

6. Negative Space

7. Alignment

8. Rule of Odds

9. Repetition

10. Leading Lines

– Typically used in background it catches your eyes to where it should be looking

11. Rule of Thirds

– You may see it in iPhone cameras, have the object along the interactions of the grids

12. Perspective.

– Sometimes it better to showcase a different view.

Which one can you use today?

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Credit: Visme