It is Not about Selling – It is about Educating
We came out of a workshop with a client helping them create presentations that explain their new program.
In order for us to understand the presentation, we asked our clients to sell us the idea.
But really, I corrected myself and asked for them to “explain” the presentation.
From that little moment, it shifted how an idea should be translated. How it should be received
Selling is about Educating
To empower and teach the viewers something they have never seen before.
The opportunity for you to showcase your true offering potential.
HERE IS WHAT YOU CAN DO:
* Share new insights – Things that your viewers have never heard of – Full their minds with something new and exciting.
* Add value – Showcase a tactic or strategy that may empower them to take action
* Provide Action Steps – Doesn’t help if they can’t take action from what you shared.
? Follow The Unspoken Pitch on the journey into selling with visual storytelling
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