How to Develop your Short Elevator pitch.

Here is one of many strategies we help our clients tackle the “so… what do you do” at a social event situation

1. Create an agreement.
– Open with a line that everyone can understand & resonate with
– This creates alignment & understanding
eg: “Companies often have a hard time explaining what they do to other people”

2. Explain your pitch.
– Wait till they understand
– Then explain what you do and how you stand out.

Eg: “We help service-based consultants bring clarity to their services, by carefully distill the key elements to help tell their story. Using the power of relationship-based marketing (like Linkedin) & create engaging content (like Infographics & Videos) together would help educate and build interest for prospects to find out more”

3. Keeping it flexible
– This part of the pitch typically is where others want to know more about what you do or not
– As known as Q&A section.
What is your elevator pitch?

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