Present the facts in a straightforward manner. Avoid Generalizations

The greatest killer of presentations is lack of specificity. Avoid generalizations. They will piss off your audience! Prospects are interested in facts. Present the facts in a straightforward manner.

If you can, put a little humor into it.

Present your service or product as one that will result in a win-win situation with your prospects. Maintain a good flow of ideas. Keep your presentation as clear and coherent as possible from its beginning to end.

People respond to speakers who respond to them. Show empathy in your presentation. Know the specific problems and challenges your prospects are experiencing. You will win a bunch of leads by showing them how you will solve their problems and pain.

If you are using a PowerPoint or other presentation software, let the company’s logo be on your slides and explain the significance of each slide and their interconnectedness. Demonstrate in a practical way how your product will add value to their lives.

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