Three key ideas for channeling people’s demands and desires
1) Determine the most powerful desire or existential need or value that can be employed in your product/service
2) Reinforce your brand’s promise and desire to satisfy it in a single line of the tagline (ie: verbalise the value of your product)
3) Show your audience, in an authoritative, superior, and expert-like way, how your product/service will meet their desires and needs.
? Follow The Unspoken Pitch on the journey into selling with visual storytelling
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