Establish a personal connection
Once you understand what the public wants, you can then speak to them on a personal level as individuals
We call them “one-to-one connections”
Your ability to read and understand how your audience responds on an emotional level is the foundation of the process of winning the attention of your target audience and then selling to them.
Capture the reader’s attention with a headline that appeals to their most basic instincts and needs or desires to activate the primal impulses they already have and usually can’t control.
? Follow The Unspoken Pitch on the journey into selling with visual storytelling
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