Three key ideas for channeling people’s demands and desires

Three key ideas for channeling people’s demands and desires

1) Determine the most powerful desire or existential need or value that can be employed in your product/service

2) Reinforce your brand’s promise and desire to satisfy it in a single line of the tagline (ie: verbalise the value of your product)

3) Show your audience, in an authoritative, superior, and expert-like way, how your product/service will meet their desires and needs.

? Follow The Unspoken Pitch on the journey into selling with visual storytelling

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