Capture People’s Attention Through Specific Cues – Part 2
The second cue that gains people’s attention is “danger”.
Survival is a part of our instincts -which is why we are always looking out for danger around us.
Threats can attract people to pay attention because our brain is wired to treat survival as the main priority.
This explains why media and news channels usually report disasters happening around the world, even when it’s irrelevant to the viewers.
We naturally think that we need to be aware of these threats.
Because of this, businesses tend to tap into dangers to get people attracted to what they have to offer.
For example, fitness trainers promoting the dangers of getting no exercise.
Another is presenting the downsides of smoking, which can lower the sales of cigarettes.
What can you do to apply this cue to persuasion?
👉 Follow The Unspoken Pitch on the journey into selling with visual storytelling
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