Know Your Audience to Present Messages Effectively
It makes it easier to get messages across to your audience when they are segmented.
However, it takes more to be able to connect with them.
When you connect with your audience, you are understanding them deeper.
You are finding more about them in order to touch them on a personal level.
Some of the questions you can ask yourself to identify your audience as individuals are:
– What are they looking to learn from your presentation?
– What are their fears and their insecurities?
– What solutions can you give to help them overcome their problems?
– What are the obstacles that you may prevent them from acting on the message?
By finding the answer to these questions, you will get a clearer visualization of how to present to your audience.
You don’t necessarily need to know who is in your audience.
Do some research beforehand to get a grasp on how they usually think and decide, and plan out your approach from there.
Touching their hearts will let them know that, through your presentation, you will be helping them in overcoming obstacles that hinder their growth.
How can you apply this when meeting new and familiar audiences?
#storytelling #visualization #message