More Attention Increases Importance – Part 1 When we pay attention to a specific task or idea, we tend to overestimate its importance. A common example that presents the use…
Make Use of Reasoning Before Start Persuading – Part 2
Make Use of Reasoning Before Start Persuading – Part 2 A situation that…
Make Use of Reasoning Before Start Persuading – Part 1
Make Use of Reasoning Before Start Persuading – Part 1 When making…
Increasing Desires with Scarcity
Increasing Desires with Scarcity The last principle is, according to Cialdini, scarcity. This…
Following Based on Authority
Following Based on Authority When we make our decisions, we usually follow those who…
Familiarity and Liking in Making Decisions – Part 2
Familiarity and Liking in Making Decisions – Part 2 Familiarity doesn’t only…
Familiarity and Liking in Making Decisions – Part 1
Familiarity and Liking in Making Decisions – Part 1 Having the feeling of…
Following the Same Path: Social Proof
Following the Same Path: Social Proof We tend to follow along with the…
Maintaining Commitment and Consistency – Part 2
Maintaining Commitment and Consistency – Part 2 The principle of consistency is used…
Maintaining Commitment and Consistency – Part 1
Maintaining Commitment and Consistency – Part 1 The next principle is to present…