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More Attention Increases Importance – Part 1

    More Attention Increases Importance – Part 1 When we pay attention to a specific task or idea, we tend to overestimate its importance. A common example that presents the use…

Scott Lee on
Scott Lee 2021-08-26T15:14:29+00:00

Make Use of Reasoning Before Start Persuading – Part 2

    Make Use of Reasoning Before Start Persuading – Part 2 A situation that…

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Scott Lee 2021-08-26T15:11:52+00:00

Make Use of Reasoning Before Start Persuading – Part 1

      Make Use of Reasoning Before Start Persuading – Part 1 When making…

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Scott Lee 2021-08-26T15:10:43+00:00

Increasing Desires with Scarcity

    Increasing Desires with Scarcity The last principle is, according to Cialdini, scarcity. This…

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Scott Lee 2021-08-26T15:09:34+00:00

Following Based on Authority

  Following Based on Authority When we make our decisions, we usually follow those who…

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Scott Lee 2021-08-26T15:08:22+00:00

Familiarity and Liking in Making Decisions – Part 2

      Familiarity and Liking in Making Decisions – Part 2 Familiarity doesn’t only…

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Scott Lee 2021-08-26T15:07:27+00:00

Familiarity and Liking in Making Decisions – Part 1

    Familiarity and Liking in Making Decisions – Part 1 Having the feeling of…

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Scott Lee 2021-08-26T15:05:43+00:00

Following the Same Path: Social Proof

    Following the Same Path: Social Proof We tend to follow along with the…

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Scott Lee 2021-08-26T15:04:45+00:00

Maintaining Commitment and Consistency – Part 2

    Maintaining Commitment and Consistency – Part 2 The principle of consistency is used…

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Scott Lee 2021-08-26T15:03:13+00:00

Maintaining Commitment and Consistency – Part 1

    Maintaining Commitment and Consistency – Part 1 The next principle is to present…

Scott Lee on
Scott Lee 2021-08-26T15:02:02+00:00

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